Recorded Webinar: Building Your Content Supply Chain with Digital Asset Management

Can your content keep up with your marketing campaigns?

Online marketing and multi-channel, multi-touch marketing campaigns are the primary focus of marketing organizations in 2011. The result of this is massive increases in content that is increasingly hard to control, and more importantly, update.

To succeed companies need to do more than manage budget and campaign steps. They need to build an agile content supply chain that allows content to be quickly created, reused, distributed, and most importantly, changed in response to market signals.

In this recorded webinar you will:

• See the true scope of the challenge faced in multi-channel marketing
• Learn why digital asset management (DAM) is essential to building an agile marketing process
• Assess common hurdles in building an agile marketing process
• Discover what essential features you need in a DAM system to build an agile content supply chain
• Understand how DAM is essential to getting content to market faster and at lower cost