Tag Archives: Video

The Elephant in the Living Room: It’s About "Video Management AND…"

Posted on April 26, 2010 by Joshua Duhl

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading →

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Video Killed the Swimsuit Edition

Posted on March 2, 2010 by George Grippo

Sports Illustrated will be launching a revamped site later this afternoon moving ad-supported video into the forefront with up to 15 clips added daily. Why the big push into video? Well it turns out that SI.com served up 70 million … Continue reading →

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What happened to all that TV Olympic coverage…Check your phone!

Posted on February 18, 2010 by George Grippo

When I started my career in television it was simple. We had a show, the promo that told you watch the show and the commercial that paid for it, all on a single distribution platform…That’s how we made money. Today, … Continue reading →

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Consumer Packaged Goods Sector Taps into Online Video – eMarketer

Posted on February 7, 2010 by Joshua Duhl

A recent study released by eMarketer indicates that consumer products companies are turning to online video as a “tent pole” of their digital marketing strategies.

The summary of the study, posted here, is indicative of the growing trend of the use of video across not just the CPG segment and retail in general, but across a growing number of industries including all segments of manufacturing, banking, high-technology, hospitality and franchising. Continue reading →

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