Tag Archives: UGC

Using Digital Asset Management as a Tool for Social Media Brand Consistency

Posted on July 12, 2010 by Peggy Dau

One of the biggest challenges facing brands as social media platforms continue to evolve is that of brand consistency. In the “old” world, marketers defined messaging and images they felt were most representative of their brand. On the social internet, … Continue reading →

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The Social DAM

Posted on July 6, 2010 by Peggy Dau

In this world of all things social, there is a lot of focus on making existing platforms social. As an example, there have been many discussions about social CRM. While salesforce.com is considered to be social, traditional systems (i.e., Oracle) … Continue reading →

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