Tag Archives: MRM

How to Overcome the Content Barrier in Marketing Operations

Posted on November 1, 2010 by Nick Van Weerdenburg

In the online world, marketing is about the conversations visitors have with your content while you aren’t there. At some point in the last five years we crossed a line where all of our customers were online and actively looking … Continue reading →

Posted in Digital Asset Management, Marketing, Media Asset Management | Tagged , , , | 4 Comments

Ford like a movie studio?

Posted on February 10, 2010 by Todd Eckler

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch … Continue reading →

Posted in Digital Asset Management, Media Asset Management, SaaS, Video | Tagged , , , , | Leave a comment