Tag Archives: Marketing

Why Concurrent Marketing is Becoming a Competitive Necessity

Posted on January 27, 2012 by Nick Van Weerdenburg

Talking with an agency customer today, he said, “our work is becoming so complex and intricate it’s more like product development”. That’s a great insight, and one that I think marketers have been avoiding. They are happy to talk about … Continue reading →

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A Digital Asset Ecosystem Outlook is Critical to DAM Success

Posted on August 8, 2011 by Nick Van Weerdenburg

A digital asset ecosystem outlook is one where you look at your digital media value chain across all of your creative partners. With so much marketing outsourced, this is an essential consideration for any modern DAM. This is reflected in … Continue reading →

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Ghost of Greeting Cards Past: Marketing Lessons Learned from this Year’s Seasons Greetings Cards

Posted on December 23, 2010 by Nick Van Weerdenburg

As I’ve been working the last two weeks I’ve been impressed by the wide variety of holiday greeting cards companies are sending around. It used to be that paper cards were the more thoughtful ones but the production value going … Continue reading →

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Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

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Ford like a movie studio?

Posted on February 10, 2010 by Todd Eckler

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch … Continue reading →

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