Tag Archives: Digital Asset Management

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

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The Elephant in the Living Room: It’s About "Video Management AND…"

Posted on April 26, 2010 by Joshua Duhl

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading →

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The Importance of Usability in Digital Asset Management

Posted on March 18, 2010 by Joshua Duhl

A recent poll on CMS WiRE on digital asset management (DAM) challenges cited “usability” and “taxonomy/metadata development” as the primary challenges followed very closely (statistically essentially as important) “building the business case/ROI” and “user adoption of the system”. While the poll provided no demographics or information on whether these were actual digital asset management software users or not, the results are not surprising. Usability IS important. Continue reading →

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How Book Publishers are Preparing for Change

Posted on March 2, 2010 by Hassan Kotob

While eBooks represent less than 3% of total book sales, a new and ongoing study by the Book Industry Study Group (BISG) examining “consumer attitudes toward e-book reading” recently presented at the Tools of Change for Publishing conference revealed some statistics that are shaping the early market:

  • Nearly 45% of buyers who have started acquiring eBooks mostly or exclusively purchase eBooks over print books
  • Affordability is paramount
  • The PC is currently the most-used device for reading an eBook (47%), followed by Amazon Kindle (32%), then the Apple iPhone and iPod Touch (21%)

Continue reading →

Posted in Book Publishing, Digital Publishing, ebooks, Trends | Tagged , , , , , , , , , , | Leave a comment

A Special Breed: Staffing a Digital Asset Management Implementation

Posted on February 26, 2010 by Steve Sauder

The role of the “DAM Manager” is sufficiently new that many organizations don’t know what type of person to look for. Library Scientist? Database Administrator? Should you hire or promote internally? Let’s have a look… Continue reading →

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What happened to all that TV Olympic coverage…Check your phone!

Posted on February 18, 2010 by George Grippo

When I started my career in television it was simple. We had a show, the promo that told you watch the show and the commercial that paid for it, all on a single distribution platform…That’s how we made money. Today, … Continue reading →

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Emerging Jobs: Digital Archivists!

Posted on February 17, 2010 by Joshua Duhl

An interesting article in The New York Times points to the emerging need for Digital Archivists or “Digital Asset Managers”. The number is expected to triple over the next decade, and salaries currently range from $70,000 to $100,000. That is pretty healthy growth, and directly points to the growing demand for digital asset management systems. Continue reading →

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Ford like a movie studio?

Posted on February 10, 2010 by Todd Eckler

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch … Continue reading →

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