Tag Archives: Digital Asset Management

Digital Asset Management: The History Channel for Your Company

Posted on December 31, 2010 by Nick Van Weerdenburg

Digital asset management systems are many things, but one thing that isn’t discussed much is the historical value of DAM to an organization. We usually think of DAMs value in immediate ROI – capturing and distributing our rich media assets … Continue reading →

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Ghost of Greeting Cards Past: Marketing Lessons Learned from this Year’s Seasons Greetings Cards

Posted on December 23, 2010 by Nick Van Weerdenburg

As I’ve been working the last two weeks I’ve been impressed by the wide variety of holiday greeting cards companies are sending around. It used to be that paper cards were the more thoughtful ones but the production value going … Continue reading →

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Your Brand is Now Mostly Digital

Posted on December 10, 2010 by Nick Van Weerdenburg

All commerce is now e-commerce. Customers may purchase a product in-store, but the chances are that the purchase has an online history behind it. Three of four hours researching a new tire purchase, a couple of weeks reading up on … Continue reading →

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How to Overcome the Content Barrier in Marketing Operations

Posted on November 1, 2010 by Nick Van Weerdenburg

In the online world, marketing is about the conversations visitors have with your content while you aren’t there. At some point in the last five years we crossed a line where all of our customers were online and actively looking … Continue reading →

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Is There "DAM Bleed-Through"?

Posted on October 22, 2010 by Steve Sauder

Do lessons learned in one industry necessarily apply to another? I’ve been doing digital asset management implementations now for 15 years in various market segments including publishing, ad agencies, pharmaceuticals, and entertainment & new media companies. Have I learned anything … Continue reading →

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Critical Success Factor #2: The Need for DAM Business Support

Posted on August 30, 2010 by Joshua Duhl

When bringing digital asset management (DAM) into and organization, few companies consider the area of “Business Support”. Business Support is defined as the extended organizational infrastructure (people, organizational structures, and technology/systems) that is needed to maintain both the proper functioning … Continue reading →

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Critical Success Factor #1: The Need for Internal DAM Masters

Posted on August 16, 2010 by Joshua Duhl

Almost every successful digital asset management (DAM) installation (hosted/SaaS DAM or on premise) has a resident DAM expert or “DAM Master”. Depending on the size and breadth of the organization this person or sometimes a team of 2-3 people, provides … Continue reading →

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Using Digital Asset Management as a Tool for Social Media Brand Consistency

Posted on July 12, 2010 by Peggy Dau

One of the biggest challenges facing brands as social media platforms continue to evolve is that of brand consistency. In the “old” world, marketers defined messaging and images they felt were most representative of their brand. On the social internet, … Continue reading →

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The Social DAM

Posted on July 6, 2010 by Peggy Dau

In this world of all things social, there is a lot of focus on making existing platforms social. As an example, there have been many discussions about social CRM. While salesforce.com is considered to be social, traditional systems (i.e., Oracle) … Continue reading →

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The Difference in Printer’s vs. Publisher’s Use of Digital Asset Management

Posted on June 24, 2010 by Joshua Duhl

I was recently asked: Is there anything you can share about how the file management needs differ from the way a publisher use a DAM? I would think there would be a lot more transfers of very files (i.e. high … Continue reading →

Posted in Book Publishing, Digital Asset Management, Digital Publishing, ebooks, Magazine Publishing, Printing, Publishing | Tagged , , , , , , | Leave a comment