Tag Archives: Brand Management

Your Brand is Now Mostly Digital

Posted on December 10, 2010 by Nick Van Weerdenburg

All commerce is now e-commerce. Customers may purchase a product in-store, but the chances are that the purchase has an online history behind it. Three of four hours researching a new tire purchase, a couple of weeks reading up on … Continue reading →

Posted in Digital Asset Management, Marketing | Tagged , , , | Leave a comment

Using Digital Asset Management as a Tool for Social Media Brand Consistency

Posted on July 12, 2010 by Peggy Dau

One of the biggest challenges facing brands as social media platforms continue to evolve is that of brand consistency. In the “old” world, marketers defined messaging and images they felt were most representative of their brand. On the social internet, … Continue reading →

Posted in Digital Asset Management | Tagged , , , , , , , , , | Leave a comment

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

Posted in Automotive, Digital Asset Management, Marketing | Tagged , , , , , , | Leave a comment