Choosing the Right DAM Solution for Your Organization

Choosing the Right DAM Solution for Your Organization

Which DAM Solution is Right for My Organization? No two implementations of digital asset management are the same. Therefore, determining which DAM solution is right for an organisation will require an element of discovery to find out what the business is trying to achieve. It’s the same reason why there are so many cars on the market. Taking a Ferrari off-road isn’t going to work. One size just doesn’t fit all. To work out which solution(s) would be right, understanding the following will guide you in the right direction. Content Creation and Origination Knowing who is creating your content will help you...

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Lack of Compliance Can Cost Your Company Millions

Lack of Compliance Can Cost Your Company Millions

Why Care About Compliance? In today’s increasingly regulated industries, the need for rigorous compliance goes hand in hand with many marketing strategies, and for good reason: if an organization is pulled up by a regulatory authority for lacking compliance, the impact can be huge, and not just in terms of the likely fines or lawsuits. Just as big a headache is the amount of time and money spent trying to find out why compliance failed and then taking remedial action. The Bogart Estate recently sued Burberry for posting an image of Humphrey Bogart in a trench coat on their timeline....

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Thousands of Hours Lost Looking for Files

Thousands of Hours Lost Looking for Files

I Know It’s Here Somewhere… Most of us can identify with the frustration of knowing that a file exists, or that a colleague said it did, but we just can’t quite put a finger on exactly where. Various studies underline the scale of the problem. According to K2’s Going Paperless report, 15% of documents are misplaced and, even when found, 30% of documents contain obsolete information. Iron Mountain’s research last year discovered that 45% of respondents in Europe said their access and storage capabilities were under “significant strain,” leaving them unable to retrieve information quickly enough. A couple of years...

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DAM or BAM: Finding the Asset Solution That Fits

DAM or BAM: Finding the Asset Solution That Fits

The terms Digital Asset Management (DAM) and Brand Asset Management (BAM) are often used interchangeably, but in reality BAM is a specific category of DAM. Brand asset management software provides additional functionality focused on the facilitation of content re-use as well as how and where it should be used. Whilst many generic digital asset management systems can provide a degree of brand asset management, they fall short of providing a number of disciplines required to provide an effective BAM experience. BAM systems must offer a compelling intuitive user experience, providing functions such as brand guidelines, collaboration, and web-to-print/web-to-digital capabilities for localised marketing. A BAM...

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What is Creative Asset Management (CAM)?

What is Creative Asset Management (CAM)?

Getting to Know Creative Asset Management (CAM) Also known as Work in Progress DAM (WiP DAM), creative asset management focuses on the creative design and production teams that generate original collateral. The processes for an asset ingestion and metadata extraction are part of the creative workflow, and are unobtrusive to the natural working habits of the team and individual contributors. Searching for and utilizing assets stored in the centralized system is easily managed while working with creative applications. Automation of tasks such as cataloging assets and transformations for specific applications allow for increased productivity. Creative asset management is the beginning of...

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What is Brand Asset Management (BAM)?

What is Brand Asset Management (BAM)?

Getting to Know Brand Asset Management (BAM) ‘What is BAM, and how is it different from DAM (Digital Asset Management)?’, is a question that I am often asked. There are different ways to answer it, of which some are more suitable than others, depending upon the role of the person asking. However, there are many aspects to the discussion that are equally valid to all. My preferred response is to say that BAM is a specialised variant of DAM software that is tailored to address the specific needs of Brand Managers. Or, more colloquially, a type of DAM application designed to...

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The Competitive Digital Asset Management Landscape

The Competitive Digital Asset Management Landscape

“Northplains’ experience in digital asset management goes back decades. It was founded in the early 90s. Really at that time the DAM market didn’t exist, and Northplains really helped create that market.” – Gregg Schoonover, CTO, Northplains “We don’t just focus the archival part of digital asset management. We’re also really focused on how we interact with the creatives and how we interact with the brand owners and the marketers who are consuming that content. What we can do that’s different from other organizations is that we do a much broader spectrum and we’re much more focused on addressing the...

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Ngage 2015: March 4 & 5

Ngage brings some of the biggest brands in the world together for two days packed with learning and networking. It is an opportunity to see how other companies are leveraging their digital asset management system and how they are addressing the same challenges your team faces each day! In addition to networking, Ngage will give you the opportunity to hear from Northplains executives first hand as they discuss the vision for Northplains and where we see the biggest changes in the future of digital asset management. Also, this year’s keynote speakers include Debbie Qaqish, Chief Strategy Officer and author of...

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Webinar: Digital Asset Management in 2015

The lower costs of creating content, along with the need to create engaging, media-rich experiences for customers, means organisations are creating more content than ever before. This increase has highlighted the vital importance of effective Digital Asset Management (DAM) to ensure that the content creation process and finalised content is effectively managed and presented. In this live webinar, DAM experts from Northplains and customer experience experts from SDL will discuss topics such as the effect of the casual marketing user on DAM, video repurposing for marketing, web personalisation and interoperability between DAM systems to establish “What’s Hot and What’s Not...

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