Why is Metadata Critical to Your DAM?

Why is Metadata Critical to Your DAM?

“Metadata is critical when managing your digital assets. Digital assets by their nature are visual so creating mechanisms to search on those assets really requires proper tagging to make sure that you can discover the assets that you’ve put into your digital repository.” – Tim Shaw, Product Manager, Northplains “Metadata is important because it’s going to save you, the end user, time. It’s going to help you find that asset quicker. In the end, that’s what you’re really looking for.” – Richard Levesque, ESM, Northplains What is Metadata and Why Does it Matter? Marketers, don’t roll your eyes. If you’re...

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Recorded Webinar: DAM With a Twist

Recorded Webinar: DAM With a Twist

Northplains recently hosted our “DAM With a Twist” webinar to great success. The webinar was presented by key players at Northplains, including Carlo Caolie (Enterprise Sales Manager) and Mike Verrell (Pre-sales Manager). Topics covered include “The Marketer’s Challenge“, Best-Practice Considerations, and Return on Investment (ROI), followed by a Q&A session. Many thanks to those of you who joined us! For those who were not able to join (or those who want to take a second look!), we hope you enjoy the webinar above. And don’t forget to share!  

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Xinet V.18 is Out Now

We chat to Product Manager Timo Faber to find out about some of the exciting new features in this release.   Q: Timo, for those folks that may not currently have Xinet could you give us a brief introduction; Timo: Sure, Xinet was originally launched in response to a critical need of creative users. They need a solution that provides quick and easy access to assets without disrupting the creative production environment they are working in. Xinet is the only Digital Asset Management (DAM) system that allows both seamless collaboration between production stakeholders, vendors or clients, and has unique tools...

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How Does Northplains Help Large Enterprises?

How Does Northplains Help Large Enterprises?

“Northplains helps enterprise organizations by bringing that collective experience over a number of years, really understanding the ecosystems that work within their organization, and quite fundamentally, outside it.” – Richard Price, Country Manager (UK & Ireland), Northplains “Delivering solutions that complement their existing business operations, whether it’s the creative department or the marketing department or the IT services group, across all of those functions Northplains listens to those pain points, helps you understand how to better and improve your digital asset management across your organization through the use of technology.” – Mohan Taylor, Chief Product Officer, Northplains How Northplains Helps Large Enterprises...

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Northplains and SYD Conseil Cogito: Digital Revolution Conference – Get your ticket now!

Calling French Marketers: Are you interested in finding out more about how to manage your brand digital assets? Join us at the exclusive Canadian Embassy in Paris on June 3rd for an all day marketing conference. Get ticket now. June 3, 2015 at 9:30 a.m. to 5:30 p.m. Cultural Center of the Embassy of Canada in Paris 5 Rue de Constantine 75007 Paris, France

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How Can Northplains’ Digital Asset Management (DAM) Solutions Help Corporate Librarians?

How Can Northplains’ Digital Asset Management (DAM) Solutions Help Corporate Librarians?

“A corporate librarian is really responsible for maintaining that huge repository of content, and Northplains helps those librarians by providing solutions that help you organize and maintain that repository of content.” – Mohan Taylor, Chief Product Officer, Northplains “What we do with Northplains is provide a facility so that you can define your own metadata language, and then use that metadata language and tag all of your assets with that metadata so that now your users can find all the assets you have.” – Bob Coleman, Director of Telescope Engineering, Northplains “Along with all the search and other capabilities that...

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How to Manage your Digital Content Better

How to Manage your Digital Content Better

Check out this excellent article, featured in Digital Marketing Magazine, on how to best manage your digital content by our very own Sr. Product Manager, Tim Shaw. Article highlights include the 7 questions you need to ask to inform your digital marketing strategy, as well as content management best practices. Shaw also shares the 6 steps to a successful digital asset management (DAM) strategy, including: Getting organizational buy-in. Ensuring success through planning and measuring. Adopting a central repository. Maximizing the value of your existing assets. Increasing search-ability through keywords and tagging. Appointing a content owner. This is a must-read for anyone considering a DAM solution or wanting...

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The Marketer’s Challenge: Content Management

The Marketer’s Challenge: Content Management

More, Better, Faster: Creating and Managing Content in a Digital World As if creating great content is not hard enough, how do you do it faster, more often and more effectively? According to the Content Marketing Institute, 16% of B2B marketers are creating new content on a daily basis. Another 26% are creating new content multiple times per week. This includes blogs and social media, but also the more traditional email and website channels. What’s more, LinkedIn Technology Marketing Community has found that 77% of marketers will increase web content production in the next 12 months. So, not only is...

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The Value of Video as a Marketing Tool

The Value of Video as a Marketing Tool

The use of video as a marketing tool is rapidly increasing. Telling a brand story with video is not only providing a richer experience to the viewer, it is easier and more effective in communicating your message than other digital mediums. Video content is able to convey personality and feeling by using emotive sounds and/or music in a way that still images sometimes cannot. Utilizing video in your marketing strategy often makes it easier for people to understand and engage with your brand, products and/or services. From product promotion to education to lifestyle videos, the content opportunities are endless and companies are constantly...

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