Reconnecting the Dots: How DAM Has Evolved

Reconnecting the Dots: How DAM Has Evolved

Steve Jobs once said, “You can’t connect the dots looking forward, you can only connect them looking backwards.” You have to trust that the dots will somehow connect in the future. How Digital Asset Management Got Its Start About 20 years ago, pioneers in the DAM industry were connecting the dots to solve the challenges companies faced when creating, managing and distributing an ever-increasing amount of assets. One of the biggest challenges was in image management which drove many “image bank” type solutions to spring up in the late ‘90s and early 21st century. However, with the evolution of technology...

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How Does DAM Affect Collaboration?

How Does DAM Affect Collaboration?

“Digital Asset Management solutions help collaboration by providing a single source of truth for the user community.” – Gregg Schoonover, CTO, Northplains Utilizing Digital Asset Management (DAM) as the central repository for your digital brand assets will improve collaboration at every point of the digital asset lifecycle. From the creation of the asset and the associated creative production workflow, through to approval of the final asset and its distribution, DAM improves communication, compliance and efficiency. Contact Northplains today to learn more about what DAM can do for your organization.

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DAM: The Gift That Keeps Giving

DAM: The Gift That Keeps Giving

With the end of the year and holidays quickly approaching, the importance of having a DAM solution in place significantly increases. Organizations are producing content and rich media at a much faster pace due to the lower costs associated with creation; however, without an effective digital asset management system in place this content becomes a nightmare to manage. Are You Getting The Most Out Of Your DAM Solution? An effective digital asset management system can be costly at first, but over time the ROI exceeds this expense. Try our DAM ROI Calculator to see how you can save with digital asset management....

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Your Corporate & Personal Brands: Are You Investing In Them Equally?

Your Corporate & Personal Brands: Are You Investing In Them Equally?

We’re all busy building our personal brands, but are there best practices we can apply to protect the brands we work on? Blurring the Line Between ‘Corporate’ and ‘Personal’ Brand Your personal brand has never been so important, had so much awareness, PR and third-party endorsement. Each like on a post, each connection request on LinkedIn, each share on a blog or an article you write increases your brand awareness. Each story you share via a status update, each photo you post of a night out or your kid’s first day at school allows you to present the image that...

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The Importance of Brand Consistency

The Importance of Brand Consistency

Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies and locations are involved. What’s more, with the sheer volume of content being created by most organisations, the problem is set to become even bigger. Using DAM to Manage Your Brand It’s not just a question of centralised control, but also knowing who is creating what and where (not to mention how brand assets are used)....

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How Do Northplains’ DAM Solutions Help with Compliance?

How Do Northplains’ DAM Solutions Help with Compliance?

Let’s face it, compliance is an area of brand and creative development that fills design teams and marketers with dread. This is especially true in the 24/7 switched-on world we bring our products and messaging to market in. However, compliance, or lack thereof, can pose a serious threat to global brands. Every single area associated with the development, marketing and ultimately the sale of any brand or service, is subject to the adherence to a myriad of rules and regulations. Digital Rights Management Think about compliance as it relates to rights management for a second. One of our customers, Discovery...

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5 Benefits of Choosing DAM

5 Benefits of Choosing DAM

Let’s play devil’s advocate for a moment… Your organisation doesn’t have a digital asset management system and you – or your boss, or the purchasing department – are questioning whether one is really needed. After all, everyone’s managed to shake along fine without one so far, right? Well, maybe, on the surface. There are some pretty compelling arguments around the very clear difference that a DAM can make, whether preventing potential disasters or just getting rid of those day-to-day headaches that everyone has learned to tolerate (but really should not have to). Why Digital Asset Management? 1. Minimise the amount of...

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How Does a DAM Deliver ROI?

How Does a DAM Deliver ROI?

There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line. How is ROI Measured? There can’t be a business case for a digital asset management solution without reference to return on investment (ROI), which can be measured in a number of ways. ROI and Time Saved How much time is spent each day searching for assets? The reduction in...

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OOTB vs. Configuration vs. Customization

OOTB vs. Configuration vs. Customization

The Keys to DAM Success The success of any DAM implementation is directly driven by user adoption of the system. User adoption is determined by ease of use and overall functionality. If your users do not like your system, they will not use it… and if they do not use it, your digital asset management system will not be successful. When going through the process of selecting a DAM vendor, attention must be paid to how flexible the product is. Ask yourself, to meet my needs… what functionality is supported ‘out of the box’ (OOTB)? what has to be configured?...

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