Comments for North Plains Blog - DAM Insider http://www.northplains.com/blog Best Practices for Digital Media Marketing Thu, 04 Nov 2010 17:59:08 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on How to Overcome the Content Barrier in Marketing Operations by Nick Van Weerdenburg http://www.northplains.com/blog/2010/11/how-to-overcome-the-content-barrier-in-marketing-operations/#comment-319 Nick Van Weerdenburg Thu, 04 Nov 2010 17:59:08 +0000 http://wespeakdigitalmedia.com/?p=188#comment-319 Thanks for the comment Doug. I agree on the case studies, and we are working on them. Thanks for the comment Doug. I agree on the case studies, and we are working on them.

]]> Comment on How to Overcome the Content Barrier in Marketing Operations by Nick Van Weerdenburg http://www.northplains.com/blog/2010/11/how-to-overcome-the-content-barrier-in-marketing-operations/#comment-318 Nick Van Weerdenburg Thu, 04 Nov 2010 17:58:03 +0000 http://wespeakdigitalmedia.com/?p=188#comment-318 Thanks for the comment Stephanie. I think this will become more apparent as more companies engage in content marketing strategies- the more expensive content assets will need to be managed for reuse for both speed and cost reasons. Thanks for the comment Stephanie. I think this will become more apparent as more companies engage in content marketing strategies- the more expensive content assets will need to be managed for reuse for both speed and cost reasons.

]]> Comment on How to Overcome the Content Barrier in Marketing Operations by Stephanie Tilton http://www.northplains.com/blog/2010/11/how-to-overcome-the-content-barrier-in-marketing-operations/#comment-317 Stephanie Tilton Thu, 04 Nov 2010 01:50:22 +0000 http://wespeakdigitalmedia.com/?p=188#comment-317 Nick - You raise an important point that many marketers likely fail to consider as they plan their content strategies. Whether an image, video, etc. is embedded in content or serves as a stand-alone content asset, it's certainly a key item to be added to the checklist! Nick – You raise an important point that many marketers likely fail to consider as they plan their content strategies. Whether an image, video, etc. is embedded in content or serves as a stand-alone content asset, it’s certainly a key item to be added to the checklist!

]]> Comment on How to Overcome the Content Barrier in Marketing Operations by Doug Kessler - B2B Marketing http://www.northplains.com/blog/2010/11/how-to-overcome-the-content-barrier-in-marketing-operations/#comment-316 Doug Kessler - B2B Marketing Tue, 02 Nov 2010 22:30:50 +0000 http://wespeakdigitalmedia.com/?p=188#comment-316 Great post Nick. I totally agree: as content takes center stage for B2B marketers, a solid DAM infrastructure will become more and more important. It would be great to see some case studies of how a DAM-powered marketing department does more agile content marketing. Great post Nick.
I totally agree: as content takes center stage for B2B marketers, a solid DAM infrastructure will become more and more important.
It would be great to see some case studies of how a DAM-powered marketing department does more agile content marketing.

]]> Comment on Trade eBook Sales More than Triple Year over Year! by desgreene http://www.northplains.com/blog/2010/02/trade-ebook-sales-more-than-double-year-over-year/#comment-84 desgreene Wed, 15 Sep 2010 16:01:59 +0000 http://wespeakdigitalmedia.com/?p=40#comment-84 The ebook train is already in the station. The irony is that the train has yet to register on the official timetables. The maintstream media have yet to recognise ebooks by honouring them with reviews or commentary. The ebook train is already in the station.

The irony is that the train has yet to register on the official timetables. The maintstream media have yet to recognise ebooks by honouring them with reviews or commentary.

]]> Comment on Critical Success Factor #1: The Need for Internal DAM Masters by Critical Success Factor #2: The Need for DAM Business Support | We Speak Digital Media http://www.northplains.com/blog/2010/08/the-need-for-internal-dam-masters/#comment-263 Critical Success Factor #2: The Need for DAM Business Support | We Speak Digital Media Mon, 30 Aug 2010 06:06:43 +0000 http://wespeakdigitalmedia.com/?p=162#comment-263 [...] support includes the DAM Masters and training roles referred to in the previous blog post. However, it expands beyond those to [...] [...] support includes the DAM Masters and training roles referred to in the previous blog post. However, it expands beyond those to [...]

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