Category Archives: SaaS

Critical Success Factor #2: The Need for DAM Business Support

When bringing digital asset management (DAM) into and organization, few companies consider the area of “Business Support”. Business Support is defined as the extended organizational infrastructure (people, organizational structures, and technology/systems) that is needed to maintain both the proper functioning … Continue reading

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Critical Success Factor #1: The Need for Internal DAM Masters

Almost every successful digital asset management (DAM) installation (hosted/SaaS DAM or on premise) has a resident DAM expert or “DAM Master”. Depending on the size and breadth of the organization this person or sometimes a team of 2-3 people, provides … Continue reading

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Ford like a movie studio?

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch … Continue reading

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