Category Archives: Trends

Amazon: eBooks Outselling Hardcovers

Another data point for the growth of the eBook market comes from data released from Amazon.com: “Amazon.com customers now purchase more Kindle books than hardcover books–astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle … Continue reading

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The Elephant in the Living Room: It’s About "Video Management AND…"

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading

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How Book Publishers are Preparing for Change

While eBooks represent less than 3% of total book sales, a new and ongoing study by the Book Industry Study Group (BISG) examining “consumer attitudes toward e-book reading” recently presented at the Tools of Change for Publishing conference revealed some statistics that are shaping the early market:

  • Nearly 45% of buyers who have started acquiring eBooks mostly or exclusively purchase eBooks over print books
  • Affordability is paramount
  • The PC is currently the most-used device for reading an eBook (47%), followed by Amazon Kindle (32%), then the Apple iPhone and iPod Touch (21%)

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Amazon e-Book share to fall from 90% to 35%, Analyst Says

The race is on and that’s good for the eBook market. Three strong competitors (Apple, Google and Amazon) in this market will fuel the need for more content and for enhanced content. The issue will be can publishers keep up? There is so much happening right now with clearing of eRights, back list conversion and dealing with just getting the current product to ePub, how will publishers get to the next stage of dynamic and interactive books? Continue reading

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Trade eBook Sales More than Triple Year over Year!

The Association of American Publishers (AAP), in conjunction with the International Digital Publishing Forum (IDPF), released eBook sales statistics for December 2009. Trade eBook sales were $19,100,000 for December, a 119.7% increase over December 2008 ($8,700,000). Calendar Year to Date sales are up + 176.2%. Continue reading

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Emerging Jobs: Digital Archivists!

An interesting article in The New York Times points to the emerging need for Digital Archivists or “Digital Asset Managers”. The number is expected to triple over the next decade, and salaries currently range from $70,000 to $100,000. That is pretty healthy growth, and directly points to the growing demand for digital asset management systems. Continue reading

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iPad set to reach education market

Research firm iSuppli Corp. this week said Apple Inc.’s iPad touch-based tablet will cost less than half the retail price to manufacture. (Link). This is encouraging for the growth in the education sectors. With the opportunity for educational discounts and … Continue reading

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Publishers expand content/price for Kindle

Comments on NY Times Article: Kindle Books in Snack Sizes
By MOTOKO RICH
Published: February 8, 2010
FT Press is selling stripped-down, 1,000- to 2,000-word versions of books, for $1.99, and a new series of essays of about 5,000 words, for $2.99…. Continue reading

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Consumer Packaged Goods Sector Taps into Online Video – eMarketer

A recent study released by eMarketer indicates that consumer products companies are turning to online video as a “tent pole” of their digital marketing strategies.

The summary of the study, posted here, is indicative of the growing trend of the use of video across not just the CPG segment and retail in general, but across a growing number of industries including all segments of manufacturing, banking, high-technology, hospitality and franchising. Continue reading

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