Category Archives: News

iPad set to reach education market

Posted on February 17, 2010 by Todd Eckler

Research firm iSuppli Corp. this week said Apple Inc.’s iPad touch-based tablet will cost less than half the retail price to manufacture. (Link). This is encouraging for the growth in the education sectors. With the opportunity for educational discounts and … Continue reading →

Posted in Digital Publishing, ebooks, News, Trends | Leave a comment

Comment on CBSNews.com Article: How e-Books Are Changing the Printed Word

Posted on February 10, 2010 by Todd Eckler

CBSNews.com Article: How e-Books Are Changing the Printed Word There is an interesting point made in this interview that there have been “incremental advances” in the creation of books since Gutenberg. I agree with the statement that books are not … Continue reading →

Posted in ebooks, News | Tagged , | Leave a comment

Publishers expand content/price for Kindle

Posted on February 8, 2010 by Todd Eckler

Comments on NY Times Article: Kindle Books in Snack Sizes
By MOTOKO RICH
Published: February 8, 2010
FT Press is selling stripped-down, 1,000- to 2,000-word versions of books, for $1.99, and a new series of essays of about 5,000 words, for $2.99…. Continue reading →

Posted in Digital Publishing, ebooks, Trends | Tagged , , , , , , | Leave a comment

Consumer Packaged Goods Sector Taps into Online Video – eMarketer

Posted on February 7, 2010 by Joshua Duhl

A recent study released by eMarketer indicates that consumer products companies are turning to online video as a “tent pole” of their digital marketing strategies.

The summary of the study, posted here, is indicative of the growing trend of the use of video across not just the CPG segment and retail in general, but across a growing number of industries including all segments of manufacturing, banking, high-technology, hospitality and franchising. Continue reading →

Posted in Media Asset Management, Trends, Video | Tagged , , , , | Leave a comment