Category Archives: Marketing

Why Concurrent Marketing is Becoming a Competitive Necessity

Posted on January 27, 2012 by Nick Van Weerdenburg

Talking with an agency customer today, he said, “our work is becoming so complex and intricate it’s more like product development”. That’s a great insight, and one that I think marketers have been avoiding. They are happy to talk about … Continue reading →

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A Digital Asset Ecosystem Outlook is Critical to DAM Success

Posted on August 8, 2011 by Nick Van Weerdenburg

A digital asset ecosystem outlook is one where you look at your digital media value chain across all of your creative partners. With so much marketing outsourced, this is an essential consideration for any modern DAM. This is reflected in … Continue reading →

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Does Regular Marketing Content Have a Place in Social Media?

Posted on May 20, 2011 by Nick Van Weerdenburg

There is a lot of talk about social media monitoring, and social media participation, but not a lot, if any, talk about social media publishing. If fact, some would argue that it’s not relevant, and contrary to social media. But … Continue reading →

Posted in Digital Asset Management, Digital Publishing, Marketing, Social Media | Leave a comment

Digital Asset Management: The History Channel for Your Company

Posted on December 31, 2010 by Nick Van Weerdenburg

Digital asset management systems are many things, but one thing that isn’t discussed much is the historical value of DAM to an organization. We usually think of DAMs value in immediate ROI – capturing and distributing our rich media assets … Continue reading →

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Ghost of Greeting Cards Past: Marketing Lessons Learned from this Year’s Seasons Greetings Cards

Posted on December 23, 2010 by Nick Van Weerdenburg

As I’ve been working the last two weeks I’ve been impressed by the wide variety of holiday greeting cards companies are sending around. It used to be that paper cards were the more thoughtful ones but the production value going … Continue reading →

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Your Brand is Now Mostly Digital

Posted on December 10, 2010 by Nick Van Weerdenburg

All commerce is now e-commerce. Customers may purchase a product in-store, but the chances are that the purchase has an online history behind it. Three of four hours researching a new tire purchase, a couple of weeks reading up on … Continue reading →

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How to Overcome the Content Barrier in Marketing Operations

Posted on November 1, 2010 by Nick Van Weerdenburg

In the online world, marketing is about the conversations visitors have with your content while you aren’t there. At some point in the last five years we crossed a line where all of our customers were online and actively looking … Continue reading →

Posted in Digital Asset Management, Marketing, Media Asset Management | Tagged , , , | 4 Comments

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

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