Category Archives: Industry

Mind the DAM Gap

Posted on November 15, 2011 by Nick Van Weerdenburg

Business software solutions are known for running into trouble when they try to “boil the ocean”- trying to do too much too soon with inadequate understanding. However, just as big an issue are the “unadopted” enterprise solutions that tried to … Continue reading →

Posted in Digital Asset Management, Digital Publishing, Media Asset Management, Publishing | Tagged , | Leave a comment

A Digital Asset Ecosystem Outlook is Critical to DAM Success

Posted on August 8, 2011 by Nick Van Weerdenburg

A digital asset ecosystem outlook is one where you look at your digital media value chain across all of your creative partners. With so much marketing outsourced, this is an essential consideration for any modern DAM. This is reflected in … Continue reading →

Posted in Digital Asset Management, Marketing, Publishing, Social Media, Video | Tagged , , , | Leave a comment

Can Rich Media Make a Toaster Cool?

Posted on January 13, 2011 by Nick Van Weerdenburg

A lot of companies, particularly in traditional manufacturing, look at online marketing, content marketing, and social media marketing and wonder if it applies to them. They don’t want to waste time and effort following unsubstantiated trends, and they are carefully … Continue reading →

Posted in Digital Asset Management, Digital Publishing, Manufacturing, Media Asset Management, Publishing | Leave a comment

Ghost of Greeting Cards Past: Marketing Lessons Learned from this Year’s Seasons Greetings Cards

Posted on December 23, 2010 by Nick Van Weerdenburg

As I’ve been working the last two weeks I’ve been impressed by the wide variety of holiday greeting cards companies are sending around. It used to be that paper cards were the more thoughtful ones but the production value going … Continue reading →

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Is There "DAM Bleed-Through"?

Posted on October 22, 2010 by Steve Sauder

Do lessons learned in one industry necessarily apply to another? I’ve been doing digital asset management implementations now for 15 years in various market segments including publishing, ad agencies, pharmaceuticals, and entertainment & new media companies. Have I learned anything … Continue reading →

Posted in Digital Asset Management, Pharmaceutical | Tagged , , | Leave a comment

Amazon: eBooks Outselling Hardcovers

Posted on July 22, 2010 by Joshua Duhl

Another data point for the growth of the eBook market comes from data released from Amazon.com: “Amazon.com customers now purchase more Kindle books than hardcover books–astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle … Continue reading →

Posted in Book Publishing, Digital Publishing, ebooks, News, Publishing, Statistics, Trends | Tagged , , , , , , , , | Leave a comment

The Difference in Printer’s vs. Publisher’s Use of Digital Asset Management

Posted on June 24, 2010 by Joshua Duhl

I was recently asked: Is there anything you can share about how the file management needs differ from the way a publisher use a DAM? I would think there would be a lot more transfers of very files (i.e. high … Continue reading →

Posted in Book Publishing, Digital Asset Management, Digital Publishing, ebooks, Magazine Publishing, Printing, Publishing | Tagged , , , , , , | Leave a comment

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

Posted in Automotive, Digital Asset Management, Marketing | Tagged , , , , , , | Leave a comment

Which eReader is Right for You? If You’re a Publisher it Shouldn’t Matter!

Posted on April 22, 2010 by Joshua Duhl

Apparently Wiley has released an eReader comparison tool intended to allow buyers to compare the right reader for the right person. This is novel and perhaps needed, but it seems to me to miss an important point: Content.

Sure you can compare the devices based on what features they have, whether they are color or black and white, wireless or not, can read the book to you or allow you to read in the dark. Continue reading →

Posted in Book Publishing, Digital Publishing, ebooks, Publishing | Tagged , , , , , , , , , , | Leave a comment

How Book Publishers are Preparing for Change

Posted on March 2, 2010 by Hassan Kotob

While eBooks represent less than 3% of total book sales, a new and ongoing study by the Book Industry Study Group (BISG) examining “consumer attitudes toward e-book reading” recently presented at the Tools of Change for Publishing conference revealed some statistics that are shaping the early market:

  • Nearly 45% of buyers who have started acquiring eBooks mostly or exclusively purchase eBooks over print books
  • Affordability is paramount
  • The PC is currently the most-used device for reading an eBook (47%), followed by Amazon Kindle (32%), then the Apple iPhone and iPod Touch (21%)

Continue reading →

Posted in Book Publishing, Digital Publishing, ebooks, Trends | Tagged , , , , , , , , , , | Leave a comment