Category Archives: Digital Asset Management

Critical Success Factor #2: The Need for DAM Business Support

Posted on August 30, 2010 by Joshua Duhl

When bringing digital asset management (DAM) into and organization, few companies consider the area of “Business Support”. Business Support is defined as the extended organizational infrastructure (people, organizational structures, and technology/systems) that is needed to maintain both the proper functioning … Continue reading →

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Critical Success Factor #1: The Need for Internal DAM Masters

Posted on August 16, 2010 by Joshua Duhl

Almost every successful digital asset management (DAM) installation (hosted/SaaS DAM or on premise) has a resident DAM expert or “DAM Master”. Depending on the size and breadth of the organization this person or sometimes a team of 2-3 people, provides … Continue reading →

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Using Digital Asset Management as a Tool for Social Media Brand Consistency

Posted on July 12, 2010 by Peggy Dau

One of the biggest challenges facing brands as social media platforms continue to evolve is that of brand consistency. In the “old” world, marketers defined messaging and images they felt were most representative of their brand. On the social internet, … Continue reading →

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The Social DAM

Posted on July 6, 2010 by Peggy Dau

In this world of all things social, there is a lot of focus on making existing platforms social. As an example, there have been many discussions about social CRM. While salesforce.com is considered to be social, traditional systems (i.e., Oracle) … Continue reading →

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The Difference in Printer’s vs. Publisher’s Use of Digital Asset Management

Posted on June 24, 2010 by Joshua Duhl

I was recently asked: Is there anything you can share about how the file management needs differ from the way a publisher use a DAM? I would think there would be a lot more transfers of very files (i.e. high … Continue reading →

Posted in Book Publishing, Digital Asset Management, Digital Publishing, ebooks, Magazine Publishing, Printing, Publishing | Tagged , , , , , , | Leave a comment

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

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The Elephant in the Living Room: It’s About "Video Management AND…"

Posted on April 26, 2010 by Joshua Duhl

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading →

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March Distribution Madness

Posted on March 23, 2010 by George Grippo

According to recent reports, NCAA March Madness on Demand has already outpaced 2009 multimedia delivery by 35 percent and that doesn’t even include the mobile market. CBSSports.com has streamed nearly 9 million hours of video and audio through the first … Continue reading →

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The Importance of Usability in Digital Asset Management

Posted on March 18, 2010 by Joshua Duhl

A recent poll on CMS WiRE on digital asset management (DAM) challenges cited “usability” and “taxonomy/metadata development” as the primary challenges followed very closely (statistically essentially as important) “building the business case/ROI” and “user adoption of the system”. While the poll provided no demographics or information on whether these were actual digital asset management software users or not, the results are not surprising. Usability IS important. Continue reading →

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Video Killed the Swimsuit Edition

Posted on March 2, 2010 by George Grippo

Sports Illustrated will be launching a revamped site later this afternoon moving ad-supported video into the forefront with up to 15 clips added daily. Why the big push into video? Well it turns out that SI.com served up 70 million … Continue reading →

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