Category Archives: Media Asset Management

Mind the DAM Gap

Posted on November 15, 2011 by Nick Van Weerdenburg

Business software solutions are known for running into trouble when they try to “boil the ocean”- trying to do too much too soon with inadequate understanding. However, just as big an issue are the “unadopted” enterprise solutions that tried to … Continue reading →

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Can Rich Media Make a Toaster Cool?

Posted on January 13, 2011 by Nick Van Weerdenburg

A lot of companies, particularly in traditional manufacturing, look at online marketing, content marketing, and social media marketing and wonder if it applies to them. They don’t want to waste time and effort following unsubstantiated trends, and they are carefully … Continue reading →

Posted in Digital Asset Management, Digital Publishing, Manufacturing, Media Asset Management, Publishing | Leave a comment

How to Overcome the Content Barrier in Marketing Operations

Posted on November 1, 2010 by Nick Van Weerdenburg

In the online world, marketing is about the conversations visitors have with your content while you aren’t there. At some point in the last five years we crossed a line where all of our customers were online and actively looking … Continue reading →

Posted in Digital Asset Management, Marketing, Media Asset Management | Tagged , , , | 4 Comments

Critical Success Factor #2: The Need for DAM Business Support

Posted on August 30, 2010 by Joshua Duhl

When bringing digital asset management (DAM) into and organization, few companies consider the area of “Business Support”. Business Support is defined as the extended organizational infrastructure (people, organizational structures, and technology/systems) that is needed to maintain both the proper functioning … Continue reading →

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The Elephant in the Living Room: It’s About "Video Management AND…"

Posted on April 26, 2010 by Joshua Duhl

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading →

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Video Killed the Swimsuit Edition

Posted on March 2, 2010 by George Grippo

Sports Illustrated will be launching a revamped site later this afternoon moving ad-supported video into the forefront with up to 15 clips added daily. Why the big push into video? Well it turns out that SI.com served up 70 million … Continue reading →

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What happened to all that TV Olympic coverage…Check your phone!

Posted on February 18, 2010 by George Grippo

When I started my career in television it was simple. We had a show, the promo that told you watch the show and the commercial that paid for it, all on a single distribution platform…That’s how we made money. Today, … Continue reading →

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Ford like a movie studio?

Posted on February 10, 2010 by Todd Eckler

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch … Continue reading →

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Consumer Packaged Goods Sector Taps into Online Video – eMarketer

Posted on February 7, 2010 by Joshua Duhl

A recent study released by eMarketer indicates that consumer products companies are turning to online video as a “tent pole” of their digital marketing strategies.

The summary of the study, posted here, is indicative of the growing trend of the use of video across not just the CPG segment and retail in general, but across a growing number of industries including all segments of manufacturing, banking, high-technology, hospitality and franchising. Continue reading →

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