Author Archives: Todd Eckler

There are some interesting arguments about lowering the costs of eBooks. In a post by Chris Dannen, he explains the downward pressure on eBooks prices to the changes that have happened in the movie and music industry. I disagree with the notion that a book is like a song or album and he’s missing the whole section of book publishing that is not for entertainment. This article certainly brings to light a lot of the challenges that are facing book publishers today in how they produce, market and sell their books. From the power struggle with Amazon to the hope for the promise land with Apple, the industry is certainly in the midst of a lot of change. But, change isn’t something this industry has had to do much over history and that adds an interesting dynamic because the executive management at publishers have seen how this movie ends if they do sit back and do nothing, yet the answer on what to do isn’t easily apparent. Continue reading →