Author Archives: Joshua Duhl

The 13 Areas of Cost for a DAM System

Posted on May 12, 2011 by Joshua Duhl

I was recently asked: Can you tell me how to build a good first order estimate for the total IT implementation costs? This inquiry came from a large company, so this response is tailored primarily to buyers in large companies. … Continue reading →

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Critical Success Factor #2: The Need for DAM Business Support

Posted on August 30, 2010 by Joshua Duhl

When bringing digital asset management (DAM) into and organization, few companies consider the area of “Business Support”. Business Support is defined as the extended organizational infrastructure (people, organizational structures, and technology/systems) that is needed to maintain both the proper functioning … Continue reading →

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Critical Success Factor #1: The Need for Internal DAM Masters

Posted on August 16, 2010 by Joshua Duhl

Almost every successful digital asset management (DAM) installation (hosted/SaaS DAM or on premise) has a resident DAM expert or “DAM Master”. Depending on the size and breadth of the organization this person or sometimes a team of 2-3 people, provides … Continue reading →

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Amazon: eBooks Outselling Hardcovers

Posted on July 22, 2010 by Joshua Duhl

Another data point for the growth of the eBook market comes from data released from Amazon.com: “Amazon.com customers now purchase more Kindle books than hardcover books–astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle … Continue reading →

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The Difference in Printer’s vs. Publisher’s Use of Digital Asset Management

Posted on June 24, 2010 by Joshua Duhl

I was recently asked: Is there anything you can share about how the file management needs differ from the way a publisher use a DAM? I would think there would be a lot more transfers of very files (i.e. high … Continue reading →

Posted in Book Publishing, Digital Asset Management, Digital Publishing, ebooks, Magazine Publishing, Printing, Publishing | Tagged , , , , , , | Leave a comment

Why Digital Asset Management (DAM) is Valuable for Global Marketing

Posted on June 22, 2010 by Joshua Duhl

Global marketing is a challenge, regardless of the size of the company. In order to communicate with your customers and prospect you have to have the right content, in the right format, where the customer or prospect wants to consume it. The “right content” means that the pictures, text, videos, audio, messaging and more are appropriate for each region, geography, demographic or culture, and device. In regulated industries, like pharmaceutical and medical devices, it also has to comply with various regulations. Even within a country such as here in the US, how do you make sure that you’re marketing snow shovels in winter in New England while you’re marketing swimsuits and golf clubs in Florida and Arizona? Continue reading →

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The Elephant in the Living Room: It’s About "Video Management AND…"

Posted on April 26, 2010 by Joshua Duhl

After spending a week in Las Vegas at the National Association of Broadcasters (NAB) Show it’s clear that the demand for managing video – often referred to as “Media Asset Management” (MAM) and for managing all kinds of digital files “Digital Asset Management” (DAM) — has grown substantially in the past year. Continue reading →

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Which eReader is Right for You? If You’re a Publisher it Shouldn’t Matter!

Posted on April 22, 2010 by Joshua Duhl

Apparently Wiley has released an eReader comparison tool intended to allow buyers to compare the right reader for the right person. This is novel and perhaps needed, but it seems to me to miss an important point: Content.

Sure you can compare the devices based on what features they have, whether they are color or black and white, wireless or not, can read the book to you or allow you to read in the dark. Continue reading →

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The Importance of Usability in Digital Asset Management

Posted on March 18, 2010 by Joshua Duhl

A recent poll on CMS WiRE on digital asset management (DAM) challenges cited “usability” and “taxonomy/metadata development” as the primary challenges followed very closely (statistically essentially as important) “building the business case/ROI” and “user adoption of the system”. While the poll provided no demographics or information on whether these were actual digital asset management software users or not, the results are not surprising. Usability IS important. Continue reading →

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Trade eBook Sales More than Triple Year over Year!

Posted on February 18, 2010 by Joshua Duhl

The Association of American Publishers (AAP), in conjunction with the International Digital Publishing Forum (IDPF), released eBook sales statistics for December 2009. Trade eBook sales were $19,100,000 for December, a 119.7% increase over December 2008 ($8,700,000). Calendar Year to Date sales are up + 176.2%. Continue reading →

Posted in Book Publishing, Digital Publishing, ebooks, News, Statistics, Trends | Tagged , , , , , , | 1 Comment