Author Archives: George Grippo

March Distribution Madness

Posted on March 23, 2010 by George Grippo

According to recent reports, NCAA March Madness on Demand has already outpaced 2009 multimedia delivery by 35 percent and that doesn’t even include the mobile market. CBSSports.com has streamed nearly 9 million hours of video and audio through the first … Continue reading →

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Video Killed the Swimsuit Edition

Posted on March 2, 2010 by George Grippo

Sports Illustrated will be launching a revamped site later this afternoon moving ad-supported video into the forefront with up to 15 clips added daily. Why the big push into video? Well it turns out that SI.com served up 70 million … Continue reading →

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What happened to all that TV Olympic coverage…Check your phone!

Posted on February 18, 2010 by George Grippo

When I started my career in television it was simple. We had a show, the promo that told you watch the show and the commercial that paid for it, all on a single distribution platform…That’s how we made money. Today, … Continue reading →

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