A digital asset ecosystem outlook is one where you look at your digital media value chain across all of your creative partners. With so much marketing outsourced, this is an essential consideration for any modern DAM.
This is reflected in how DAM has evolved over the last decade from a simple repository to a critical component of day-to-day marketing and publishing processes with six core capabilities:
The Six Core DAM Capabilities
- Digital Media Management
- Video Management
- Partner Collaboration
- Creative Workflow
- Multi-Channel Publishing
- Distribution
These capabilities make sense for in-house DAM, but if you don’t include your partners you will ultimately have a broken DAM process. Your DAM will be a like a road that ends every mile with an off-road trek to get back on another road.
It’s important to consider what you need for a digital asset ecosystem, and to evaluate each of the core DAM capabilities against their support for one.
Here is a short list of features to consider- features that heavily influenced our recent major TeleScope 9 release.
Essential Features for Creating Digital Asset Ecosystems:
- Support solutions for companies of all sizes (often with SaaS).
- Support the complete digital asset management lifecycle.
- Provide a user interface designed for creative users and users with no training.
- Manage workflow across the value chain.
- Support Multi-lingual metadata and user interfaces.
- Excel at multi-channel publishing and distribution.
Together, these enable a platform for companies of all sizes that will rapidly allow them to connect with partners, clients, service providers, and other participants in their digital asset creative and distribution ecosystems.
Large companies can easily partner with many small companies to get the best value, talent, and time-to-market possible. Smaller companies can easily build partnerships that provide a full-service offering to their clients. Large or small, working with digital asset ecosystems is a critical competency of creative organizations today.
This is what we’ve focused TeleScope Version 9 on- the ability to close the gaps in the value chain inclusive of partners and create a true digital asset management ecosystem.