Video Killed the Swimsuit Edition

Sports Illustrated will be launching a revamped site later this afternoon moving ad-supported video into the forefront with up to 15 clips added daily. Why the big push into video? Well it turns out that SI.com served up 70 million video streams connected to this year’s swimsuit edition. I of course, as part of my research, took a look and well let’s just say Lindsey Vonn is a woman of many talents.
SI is shooting and producing 100% of the swimsuit video, gathering content from SI contributors and its syndicated programming. In a recent interview Managing Editor Paul Fichtenbaum describes video as the “last piece of content strategy that was missing. This was the one thing we wanted to add.” Fichtenbaum further adds. “We want people to enjoy the content wherever they are.” Clearly SI will need to reconsider how it manages and archives all forms of digital media…perhaps I should give Paul a call.