When I started my career in television it was simple. We had a show, the promo that told you watch the show and the commercial that paid for it, all on a single distribution platform…That’s how we made money.
Today, that same network has to deliver that show in multiple versions, formats and distribution platforms in near real-time to get as many people as possible to watch it or run the risk of losing an audience. That’s when you need to look to a digital asset managemet (DAM) system that can support content creation, transcoding and distribution (something native to North Plains’ TeleScope) to streamline the process, because the value of a customer who doesn’t watch your show is $0.