Ford like a movie studio?

As Ford describes their ONE Ford initiative it reminds me of the “day and date” projects we have done with our entertainment customers. The idea being that the product (a car or movie) should be ready for a global launch on the same day. To meet this requirement it means that core creative assets needs to be shared and distributed in a controlled but fast way. The hub and spoke model for DAM (something core to TeleScope) makes this all possible without redundant systems and costs. Going global doesn’t just mean “big” it means dealing with remote offices of just a few people still tied to a dial-up connection. For it all to work, you need to cover the weakest links in your global DAM projects.

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