THE MARKETER'S CHALLENGE

By: Archive: February 0 comments
More, Better, Faster: Creating and Managing Content in a Digital World As if creating great content is not hard enough, how do you do it faster, more often and more effectively? According to the Content Marketing Institute, 16% of B2B marketers are creating new content on a daily basis. Another 26% are creating new content multiple times per week. This includes blogs and social media, but also the more traditional email and website channels....
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VIDEO MANAGEMENT AND MARKETING

By: Archive: February 0 comments
The Value of Video as a Marketing Tool The use of video as a marketing tool is growing rapidly. Telling a brand story is easier with video. It provides a richer experience and enables the creator to convey more personality and feeling by using emotive sounds or music, and can often convey more information than can be provided by stills. Video makes it easier for people to understand and engage with your brand, products...
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CHOOSING THE RIGHT DAM SOLUTION FOR YOUR ORGANIZATION

By: Archive: February 0 comments
Which North Plains Solution is Right for Me? No two implementations of DAM are the same. Therefore, determining which solution is right for an organisation will require an element of discovery to find out what the business is trying to achieve. It’s the same reason why there are so many cars on the market. Taking a Ferrari off-road isn’t going to work. One size just doesn’t fit all. To work out which solution(s) would...
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