Bacon Rolls, Brand quizzes and a keynote by Robert Rose were the order of the day at the Museum of Brands
Entering the Museum of Brands I was transported back to my childhood and greeted by relics of the 1970’s & 80’s brands that I grew up with; Mr Matey bath bubbles, Cadbury’s Smash instant potato (does anyone remember the Smash martians that you can now pick up on ebay) and who can forget Homepride Fred who definitely had pride of place on my mother’s kitchen shelf.
As soon as I walked in I knew this was the perfect place to host an event for marketers. To spend just an hour looking at physical relics rather than QR codes is actually quite a humbling experience. It’s social history in sweet wrappers and thank goodness for the museum founder Robert Opie who took it upon himself to start the collection. Some of the packaging on display is more like art and I’d happily hang some of the advertising on my wall at home.
Our keynote speaker was the formidable Robert Rose, chief strategist at the CMI and co-author of Managing Content Marketing. “The 2020 Content Marketing Imperative”, key takeaways for me were that marketers are not alone in feeling slightly uncomfortable with this beast called “content marketing” – everyone is, but we’re going to have to embrace it, get good at it and be brave about owned media as it’s not going away. Robert ‘s advice was simple. Make sure you have a decent content marketing strategy in place and stop the chucking spaghetti at the wall approach to see what sticks, you need to get focused and build the foundations properly with a DAM solution in place to help manage the digital assets and enable you to create content in real-time to meet customer demand.
It’s not often you get to spend a couple of hours at a really interesting venue and learn something from a marketing guru. I only wish I could do it more often and look forward to planning the next event.
We have a couple of these rather nice trollies up for grabs but you’ll have to work for them.
Have a look at the attached and try to name the brands in the Museum of brands logo. Hint: the letters below are not necessarily in each of the brand names:
Send your responses to firstname.lastname@example.org via email by August 1st and the first two with the most correct answers will receive a trolley and additional goodies.
Deena Brown – Marketing Manager