7 Steps for Content Lifecycle Management (CLM) Success

7 Steps for Content Lifecycle Management (CLM) Success

Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create.  We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything – across different types of content, marketing systems, and users… every step of the way.   While the potential reduction of costs, time and frustration sound great in theory, that doesn’t  mean it’s necessarily going to work. Like any process, a sound best practice will...

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Content Lifecycle Management (CLM) 101

Content Lifecycle Management (CLM) 101

What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and how quickly it becomes challenging to manage. We see more and more enterprise organizations embracing the philosophy of Content Lifecycle Management (CLM), even if they are not yet sure what to call it. It’s a natural progression since CLM is the evolution of Digital Asset...

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4 ways Manual Asset Management Hurts your Bottom Line

4 ways Manual Asset Management Hurts your Bottom Line

We’ve been talking a lot about the dollars and ‘sense’ of digital asset management lately. With the amount of data consumers are creating and businesses are amassing – how could we not? We’ve put together the following list to help evaluate if you’re falling prey to the cost pitfalls of marketing in a big data world: 1) There isn’t time to waste or re-invent assets in a 24/7 world With the sheer volume of digital assets now in production or distribution, it becomes very hard to keep track of what exists. This increases the chance an individual will create a...

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Good news: Xinet 19 is here

Good news: Xinet 19 is here

The wait is over: Xinet 19 is finally here. Ready to upgrade to our most powerful digital asset management platform yet for creative content? Here are some of the highlights.   Single-Sign-On Tired of logging in again and again? Not anymore. Now, login once and you’re done. This features makes your DAM system simultaneously easier to use and more secure. Spend less time logging into your applications, let your organization’s help desk focus fewer resources on password-related queries from employees, and reduce your risk of identity theft or other data breaches. SMB2 Filesharing As the industry is shifting to SMB (Server...

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Xinet 19 is on its way (and it’s more powerful than ever)

Xinet 19 is on its way (and it’s more powerful than ever)

Users asked, we listened. A more powerful version of Xinet 19 is in the works, promising an exciting set of new features and capabilities and a better way to manage your creative digital assets. And the best news of all: it will be here in mid-December. Here are some highlights of Xinet 19. Single-Sign-On Tired of logging in again and again? Not anymore. Now, login once and you’re done. This features makes your DAM system simultaneously easier to use and more secure. Spend less time logging into your applications, let your organization’s help desk focus fewer resources on password-related queries...

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The Transition to Amazon Web Services

The Transition to Amazon Web Services

A Look into Our Journey Like many organizations, Northplains Systems is embracing the benefits of cloud technology, helping it to deliver services to customers faster, more efficiently and with more flexibility. The company has recently gone through a migration to Amazon Web Services (AWS), arguably the most successful cloud platform, that has been adopted by a myriad of organizations worldwide. As well as benefits for the company, this transition to the cloud is good news for customers, too. We asked Artur Bujdoso, Systems & Network Administrator for Northplains Systems, to tell us more about the migration process; why it matters,...

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Announcement: Xinet 18.1, A New and eXciting, Feature-rich Release is Out Now

Announcement: Xinet 18.1, A New and eXciting, Feature-rich Release is Out Now

Northplains is excited to announce the latest release of Xinet 18.1. Our digital asset management (DAM) system is designed to help companies, in-house creative departments, and advertising agencies to more effectively manage documents, images, video and other content in an omni-channel environment. This new release includes new features as well as major enhancements to existing features. Key highlights include: Powerful update provides support for the InnoDB storage engine to dramatically improve performance, particularly for systems that encounter high traffic. A brand new business rules engine has been incorporated into the backend of Xinet with a powerful feature that enables customers to...

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5 Ways to Get the Most out of DAM

5 Ways to Get the Most out of DAM

So, you’ve purchased a DAM solution for your company. Your assets have been transferred into the repository and sorted. Now what? Digital asset management software is more than just a storage space.DAM can be used to share, manage and revolutionize the way your company runs. But how do you know if you are using your DAM solution to its fullest potential? Here are five questions to ask yourself to see what your DAM might be missing: 1. Version Control: How easy it is to update and share my assets? Making small changes to content is never easy if the content can’t be...

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5 Takeaways to Improve Your DAM in 2016

5 Takeaways to Improve Your DAM in 2016

If you missed out on our 3rd annual thought-leadership webinar, don’t worry! We have gone through and pulled out some of the key takeaways for both those in pursuit of a DAM system or trying to maximize their existing one. #1: Automation, Automation, Automation… Moving forward into 2016, consumers are now more educated about their options and have a better understanding of what they want and need in their tech ecosystems. The scope of marketing technologies is broadening. As a result, we have seen an increase in the number of customer touch points, making the need for integration huge. With...

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What is Brand and Marketing Asset Management?

What is Brand and Marketing Asset Management?

Protect and manage your most valuable asset: your brand A company’s brand – or brands – can often be their most valuable asset, accounting for more on the balance sheet than a tangible asset like a building, factory, or physical product. Therefore, management of your brand (and all market-facing content relating to it, including logos, product photos, or more emotive content such as advertising) is critical. Brand and Marketing Asset Management are the practices and processes in place to ensure all your brand content is managed correctly and compliantly. It goes beyond Digital Asset Management (DAM) and the provision of a...

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